Creating and selling online courses can be a great way to earn some revenue from working online, but it can also be quite challenging to make the money from them initially.
However, even with a very small budget (or no budget at all!), there are ways that you can promote your online course and try to make at least a few sales.
1. Promote the online course on your social media
Depending on the type of website you have, you may have social media accounts for your small business. Even if you haven’t set up social media accounts for it yet, you can promote your online course on your own private social media. Don’t forget to make your posts public so that friends of friends can see them and people can share with their friends and a wider audience. Look for groups that relate closely to your online course topics and share within these.
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2. Create content about your course
People won’t buy your online course unless you have managed to explain what it teaches and the benefits that they will get out of it. Without turning into a pushy salesperson, create content about your online course which makes it sound like something people would want to buy.
You can also offer to guest post on other websites, or create a couple of blog posts and give your new online course a mention at the end.
3. Give customers a discount
Everybody loves to feel like they’ve gotten a bargain, so if you knock the price by 50% for a few days, people will feel more pushed into making a quick decision and paying for it before the price goes up.
Be careful not to run discounts and promotions too often, as this will cause people to avoid buying them at full price and just wait until the next promotion comes around. Another great way to get interested is to offer a module for free to give people the chance to try it before they buy.
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4. Pay for advertising if you can
While budgets are usually very small when you first start out, don’t be too anxious to shell out some money for advertising. Sometimes you need to spend money in order to make money, so while it might seem desperate at the moment, it will help you to target your audience and attract people who are genuinely interested in your online course.
Creating an online course is a great way to grow your business but there are best practices that lead to success and things you should avoid.