Increasing organic search ranks is mostly dependent on having a website that is SEO-friendly. Better search rankings are a result of having a well-structured URL, preventing 404 errors, maximizing loading speed, offering a pleasant reading experience, and ensuring that the site can be crawled.
Numerous factors influence your organic search rankings. An SEO-friendly web design is one of the many components that need to come together for your website and content to rank.
This is a quick guide explaining how your site’s design impacts SEO and search engine rankings.
Navigation Structure
Your website’s navigation structure has an impact on crucial metrics associated with search engine rankings. For instance, your average page-on-time, bounce rate, conversion rate, and engagement rate will all be impacted by the way your navigation is organized. Subsequently, they will tell Google and other search engines about the caliber of content on your website, as well as whether or not it is user-friendly and compels visitors to stay on it.
Google’s main goal with its search engine algorithms is to give users the greatest possible experience when they search for things. If your website is well-designed, visitors are likely to remain and explore, which will improve your bounce rate and other metrics.
Your SEO will benefit from the way your navigation structure is designed, but it may also boost income and conversion rates when users have an outstanding experience on your website.
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The 404 Error
If someone visits a page on your website that returns a 404 error, they will most likely depart quite fast. This appears when a link is broken or a page is no longer available.
You should make your error pages more user-friendly to entice people to stay on your page and prevent them from leaving, which will hurt your rankings.
One way to encourage people to look at your 404 page is to link to significant pages.
While it is ideal to have no dead links, this isn’t always possible. Make your 404 page as informative as you can.
Speed of Loading
The speed at which your website loads is one of the key elements that search engines use to rank you. The speed at which pages load on your website depends on how it is designed. You should make some adjustments if it takes more than a second for your website to load, which you can check with free tools.
The specific adjustments you need to make will depend on your website and the causes of its slow loading times.
Among other things, you could need to use caching, decrease the amount of redirects you use, use a CDN, or compress your images. If you upgrade your web host, it might help speed up your website.
Readers’ Experience
The purpose of websites is to provide information to users. That implies that people will read your content, or at the very least, that is the intention. Users of search engines seek out information that addresses their queries. Your website must be designed to provide answers to queries in the most understandable, straightforward, and user-friendly manner possible.
You can decrease your bounce rate, have a longer on-page time, and notice an increase in engagement rate if your readers have a positive reading experience on your website. Once more, these are the kinds of things that will eventually result in higher search rankings.
Use large typefaces and enough white space for a comfortable reading experience. A legible typeface is essential, and dark background colors should be avoided.
Use headers, subheadings, and bullet points to break up your text so that it can be skimmed quickly. Also, make sure that your phrases and paragraphs are brief.
You can also divide up content and make it easier to read by using photos, videos, and infographics.
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Crawlability
Crawlability is on the more technical side of things. Search engines can crawl your material to find out what it’s about thanks to its crawlability. For your website to be crawlable, users must be able to navigate internally between pages.
Make sure that each page contains internal connections that connect logically one section of your website to another as part of this.
Incorporated into your site’s design are structured data, breadcrumbs, and schema, all of which facilitate crawling.
URL Organization
Finally, SEO is impacted by your URL structure. The base of your site hierarchy is your URLs. They guide people to destinations and distribute equity throughout a domain.
You want both users and search engines to be able to easily interpret your URL structures. They ought to have specific keywords in them. For optimal results, avoid making your URLs excessively complex and instead keep them basic.
These are only some of the ways that site structure influences SEO; in general, it plays a significant role in your results, along with factors like the domain authority that comes from links pointing to your website.
