As you already know well, blog writing is an important part of any online marketing effort. Thus, improving the kind of content posted on your blog is a must. Here are a few ways that can help improve your blog writing.
As in any content marketing, consistency is important if you want your blog to be more recognizable. Producing blog content consistent with each other also helps build your reputation as a reliable source of information. One good way of creating consistency in your blog posts is to come up with a style guide for these.
An editorial style guide is a great problem solver in the writing room. With a style guide, there is no need to wonder what the right way is or how things were done last time. A style guide knows. A style guide remembers. A style guide sets the rules to follow so that everyone is on the same page.
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Creating a style guide is a relatively simple process. If you are well familiar with the audience, you will have a good idea of the kind of content they best respond to. From there, it will be easy to pick out particular writing style choices common in these contents and compile them into a comprehensive writing guide.
Have an extensive editing process
Note that even if you have a definite blog writing style, your output still has room for improvement. Thus it would be good practice for all your content to go through an extensive editing process before being posted online. Here, editing is not limited to just fixing spelling and grammatical errors, it can go as far as rewriting whole portions of the content to better deliver the intended message of the particular piece.
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In most cases, you can do the editing by yourself. However, there are advantages to letting someone else handle the work for you. For one, they will be able to spot mistakes that you overlook. Independent editors are also free of the bias you yourself might have towards your work and will be able to provide you with better alternatives to improve the content. Stay away from automated grammar checkers, as while they make the work faster, these don’t offer as good a result compared to human editors.
The easiest way to get feedback from your readers is through the comment box on posts. Read through all of these and you will find a lot of helpful suggestions for improvement. Interact with them to better get their pulse on your content.
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Writer Michael Hyatt also points out that it is a good idea to encourage your readers to actively scrutinize your work. Ask your readers to tell what parts of your posts are confusing, uninteresting, or downright problematic. Use these comments to improve your blog writing on the particular topics they mentioned.