Every business and service provider with an online presence wants to have a high Page Rank on Google, for obvious reasons but does getting a high Search Engine Ranking Page (SERP) result in a cakewalk? No!
Had it been so, every website and webpage in the business would have been right on the first page of Google and other search engines. And, the various Search Engine Optimization (SEO) agencies wouldn’t have been working overtime to improve page rankings of their clients, through different innovative and creative methods.
Why it’s so?
Google follows a specific set of algorithms. It keeps making updates to improve the way search results are provided.
Over the years, the search engine biggie has transformed into a Knowledge Search Engine from an Information Search Engine. Now if you want your pages and sites to rank high, think out-of-box, and provide relevant, valuable, and well-written information, in a way your readers figure out, easily.
This is not to suggest that the usual SEO practices–including Optimized meta titles & descriptions, structured URLs, user-friendly navigation, image optimization, Google authorship certification, etc.–are no more relevant. They still are. Without working on these aspects, you can’t hope to get a high Page Rank on Google.
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Content is King. Despite various other factors being at play, content still rules. If your content is new, good, relevant, informative, and of course, not buttoned-up and full of verbiage, your sites and pages will attract decent traffic and business.
However, having quality content alone may not do the job for you. You have to promote and share it aggressively, via blog links and website URLs, and through:
- Discussion Forums, also known as Open Knowledge Forums
- Question & answer sites (Quora)
- Pinterest (for sharing images)
- Social bookmarking sites (Digg, delicious, Reddit)
- Good article sites (Ezine)
- Social network sites (Facebook, LinkedIn, Instagram, & Twitter)
- Blog directories (Blog Lines, Bloggapedia)
- Video sites (YouTube, TikTok)
Besides, use relevant, famed, and respected sites for publishing your posts under their Guest Posts section. For this, write exceedingly well and provide high-quality, relevant content.
In addition, use the Infographics option also. SlideShare is an excellent tool for creating infographics.
Content shared with quality, supporting images, in a sequence, would do wonders to improve your Google Page Rankings.
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Inorganic or Paid Methods
For instant results, use inorganic or paid methods such as Pay-Per-Click (PPC).
PPC provides the advertisers with the chance to put their brand, product, or service, in a very important position, in the form of an ad that targets a particular keyword or phrase.
PPC will fetch you results very fast though only for the short term. For long-term, high Page Rank on Google, organic methods will be apt.